The Work Bench Creative Cafe is a fictional Boston-based Cafe with the mission of bringing artists together in a creative and collaborative space to be productive while providing healthy and delicious food. This branding system reflects the uniqueness and creativity of the community who come to the cafe while making a warm and welcoming space. 

While creating this branding system, I wanted to keep it bright, colorful, and inspiring for individuals who may have used this space. Along with this, the equal use of both the artistic studio space and restaurant assets were important to keep at the same level of hierarchy throughout the brand to make sure the main goal of the project resonated in the final product. This project consists of several mockups, a website, and a branding guidelines book so individuals who work for the cafe could take this brand and continue to iterate on it.