Maine Beer Company previously had a design that was becoming seemingly amateur compared to the level of maturity and class making them ready for a new re-brand. The old brand was minimal typographically and visually and lent little to showing its authentic personality and expanding on added assets. The goal of this re-brand was to elevate the logo by incorporating a more visually exciting typeface and logo mark. Also created were bottle art illustrations representing the brand’s dedication to preserving the environment and the authentic Maine experience.